Every piece of art needs a finishing touch—the brushstroke or chisel-strike that brings real satisfaction to both the artist and the art aficionado. In the new millennium, a small business is more like a work of art than ever in history, as technology and unprecedented human inter-connectivity have made even the smallest businesses visible all over the world. Coupled with the collective movement toward sustainability, the new business paradigm has ushered in a new era of small business-building.

These days, a successful business is four-dimensional, with a physical storefront locally and a virtual front internationally. Yet in addition to increased visibility and more varied markets comes a demand for sustainability. It’s as if the artwork were being sculpted right in front of the art critic. No business is built today without a green mission statement or corporate responsibility disclosure.
Yesterday’s bottom line, yesterday’s responsibility, was money-making. Today it has been joined by social and environmental responsibility. At first it seemed that the two latter responsibilities would be detrimental to the former, which of course is still absolutely vital to the survival of any business, especially the smaller ones. Fortunately, thanks to the dedication and creativity of forward-thinking small business artists over the last few decades, a properly managed triple bottom line yields rewards on all fronts.

And like any piece of art, it begins small, as an empty canvas or a block of stone. The small green business may start with recycled paper towels in the restroom, efficient lighting or Energy Star appliances. But the finishing touch on any green-to-the-max business is solar power. Not just because the solar system almost always sits on the rooftop, but also because that system is most energy-effective and most rewarding for the business after all available steps toward energy efficiency beneath the roof have been taken.
The construction of a successful solar-powered business is in some ways like the construction of the building that houses it. A building is always built from the bottom up, with every post, beam, wall, rafter, nut and bolt connected to everything beneath it, all the way down to the foundation. Slapping a solar power system on an inefficient building is like throwing frosting on a Betty Crocker box and calling it a cake—it just doesn’t work.
But even the most efficient business still uses a lot more energy, especially during the day, than the average home. And with solar power, the more energy you consume, the more worthwhile a solar system becomes. The road to that penultimate brushstroke on the green business canvas must begin with a first stroke, a first dip in the green palette.
Compared to a household, for a business going green, the way is not so much a road or a point-A-to-point-B scenario. Instead, it’s more like points A through Z circling in on point G. Here, we’ll deal with the steps necessary to successfully go solar in a small business, but in addition to harvesting green energy, there are steps like producing, buying or selling green products, formulating an environmental management plan, using hybrid vehicles for deliveries, reduce-reuse-recycle, water conservation and more. The U.S. government offers a handy green business guide for new and existing businesses of all types and sizes, including financial assistance for pricier upgrades.
Understanding the Benefits of Small Business Solar
Incentives
Now back to the art project at hand: small business solar. The benefits of going solar are paramount, and although a good deal of money is involved, there is plenty of help available to get there. The federal government is offering a 30-percent tax credit to businesses and homeowners until 2016. The average home solar power system may cost, say, $20,000, but depending on the energy demand of an office, warehouse or workshop, a business-sized system can cost up to $100,000 or more. Fortunately, there is no cap on the federal tax credit, so that $100,000 system would fall to $70,000 within a tax year or two. There are also state tax credits or rebates in most U.S. states, which will further cut the end costs.
And of course, you don’t have to purchase a system that will satisfy all or most of your company’s demand. Systems can be designed to fit demand, rooftop and budget, with rebates and incentives thrown in for good measure.
Business Perks
Some solar power perks pertaining to system placement and installation are unique to businesses. For example, many businesses are housed in buildings with flat roofs. While this may mean a bit more in mounting expenses, it also allows for optimal tilt of the panels in relation to the sun. Furthermore, many businesses, which usually exist in urban environments and are taller than the average home, have roofs unobstructed by trees or surrounding buildings—again saving on stress and costs for installation and maximizing performance. Most states have passed solar easement laws as well, which protect the right for a solar business owner to have access to direct sunlight.
Also, most businesses operate during the day, with minimal energy consumption in the evening and throughout the night. This means that peak energy consumption is directly aligned with peak energy output from a solar power system, i.e. more bang for your buck.
Energy and Cash Savings
Saving energy helps the local energy grid and the global environment. Saving cash helps the business. For this reason, solar-powered businesses are a touch philanthropic as well as economically sound. Now, the initial cost of the system before incentives (some rebate programs will lower upfront costs) is high and often intimidating for small businesses without the capital of a corporate chain. However, after incentives toss some of that money back in the pot and energy savings begin to catch up with money spent initially, a future of free energy and huge savings starts to get closer. Saving even 10 percent on overhead costs can reap massive benefits.
PR Wizardry
Of course, there’s nothing wrong, in the business world at least, with bragging a little about your accomplishment. Being able to say that this beer, that bagel or those sweaters were made with solar power is excellent PR, perhaps even enough to make a wizard trade in his staff for solar panels.
The Art of Small Business Solar
Auditing Energy
No business likes to hear the word audit, but in the new business paradigm, the word is taking on a more positive connotation. The best way to start going solar, for any home or business (or home business), is to upgrade energy efficiency. In other words, be sure that you’re stretching that solar electricity as far as it will go. But the best way to increase efficiency is to find out where inefficiency lies. And you do that through an energy audit.
For businesses, you can broaden that to a business practices audit as well, including everything from reducing paper usage to turning off lights when leaving the bathroom to efficient appliances to selling drinks in compostable cups…whatever best applies to a business’s particular niche.
An energy audit in the sense it is most referred to, however, identifies areas inside, on and around the building envelope that are wasting energy. Air leaks through windows and doors, poor insulation and incandescent lighting are a few common avenues by which electricity is over-consumed. Even without a solar power system as the end goal, addressing energy inefficiency alone can save thousands of dollars in energy costs for an average business.
Collecting Solar Energy Erases Debt
In Europe and sporadically in U.S. cities and states, solar energy systems can actually make money. But for now, in general, that isn’t how solar power can erase debt.
It can help free up money to pay off financing obligations (perhaps for the system itself) by saving on utility bills. But it also helps erase an individual business’s portion of our collective debt to the environment. More than half of the energy consumed in the United States is sapped by commercial buildings, many of which house small and large businesses.
The first big step is energy efficiency (add to the list programmable thermostats, upgraded HVAC systems and energy-optimized computer settings while we’re at it), and then comes the actual solar power system. The world is not so short on qualified solar contractors anymore, although in many markets, it’s hard for them collectively to keep up with demand. These are contractors who can do a site analysis to determine the best system design given climate and building location, as well as estimate costs before and after incentives and estimate return on investment.
For businesses, that ROI is almost universally faster than for a home alone (no movie pun intended). So stop SCulking (movie pun very much intended but also partially regretted) about. We need to curb climate change ASAP. So ATTN: Read this memo: Businesses contribute the most to urban pollution and global warming, a battle that can only be fought one business at a time.
Seriously look at the costs for solar purchase and installation, as well as energy efficiency upgrades in your area. Call some local contractors for free installation estimates. Get involved in local sustainable business organizations. Speak with other business owners who’ve already painted their solar masterpiece. The odds are very good you’ll crunch positive numbers for the long run with solar electricity and you’ll hear good reviews from solar veterans. And remember that you don’t have to be a Wal-Mart to go solar.
Green business is for Moms and Pops too.
Photo Credit: SF Gate / Chronicle, Blue Oak, & Happy Cows Creamery